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**Limited time offer valid September 14 to October 31, 2021 on purchases of Fierce brand workwear from approved dealers. Offer applies to Base Offer of 1 Mile per $30 spent before taxes. AIR MILES Collector number must be provided at time of purchase, there is no limit to the number of times you can use this offer within the promotional period. Limit of 1 Collector number per transaction. Can be combined with other AIR MILES offers. Please allow up to 4 weeks from time of purchase for the Bonus Miles to posted to your Collector Account. ®™ Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Hercules SLR Inc.

#FIERCESTORY

Fierce Workwear is a brand born out of Atlantic Canada.

Thoughtfully designed and crafted to accommodate the rigours of brave commercial fishermen who battle the fierce elements of the ocean everyday.

The tenacious coastal culture of the Atlantic Provinces, which was founded upon shipbuilding and fishing, is echoed in Fierce Clothing; constructed from the highest quality materials and built to last in extreme conditions.

Fierce, foul weather workwear is more than just a brand, it’s an attitude and a state of mind.

When the sea roars, and the catch really matters you can rely on our clothing. Protection no matter how unpredictable, or unrelenting the weather.

Designed for you in Atlantic Canada.  Masterly crafted in Portugal.

Fierce Workwear​

Some of the first commercial fishing rainwear were constructed utilizing a waterproof coating that was applied by hand to cotton fabrics after the garments were constructed.

 

Today we utilize modern equipment to apply coatings on a wide variety of materials to increase comfort and performance. One thing that has remained constant is the use of cotton for comfort.

 

Fierce Workwear brings you high quality, comfortable and durable foul weather gear that you can rely on— no matter what the weather.

About Our Brand

Thoughtfully designed and crafted to accommodate Atlantic Canadian commercial fisherman, Fierce Workwear and Outdoor Apparel uses only the highest quality fabrics and construction. Careful selection goes into each aspect of Fierce garments, so when the sea roars and the catch really matters, you can rely on our clothing. Fierce brings protection no matter how unpredictable, or unrelenting the weather.

 

Carefully selected to provide the ultimate balance between durability & comfort, our Fierce jacket and bibs are crafted using materials with unique coatings featuring the latest ingredients & manufacturing technology to provide durability with a comfortable fit, form & function.

Designed in Atlantic Canada, with Atlantic Canadian fishermen at heart. Masterly crafted in Portugal.

 

Fierce Fabric

Fierce jackets and bibs feature a new PVC coating that offers excellent abrasion resistance while remaining comfortable. This coating provides the soft feel of more expensive polyurethane coatings with additional flexibility in cold environments and resistance to fish and marine oils. This is a quality you can trust, sourced from a focused European manufacturer with decades of experience in the commercial fishing industry.

Fierce utilizes a unique Radio Frequency (RF) method to seal the seams on our garments. The seams are fused together with 3 adjustable parameters to ensure proper seam construction. RF waves are emitted from the equipment bars and along with time & pressure cause the molecules in the coating to vibrate, creating heat that fuses the coating together. This is the strongest and most waterproof seam available.

And when we said careful selection goes into every aspect of Fierce jackets and bibs, we even mean the thread! When stitching is required on certain non-waterproof areas like the hem, cuff, and inner hood, we use only the highest quality durable 3 ply nylon thread constructed to work in harsh marine conditions. Not only is it abrasion resistant, UV and salt water resistant but we have also made sure to color match all of our thread to ensure you look good while you’re working hard!

Fierce Features

Zipper – Constructed from Delrin plastics, the YKK Vislon zipper is constructed to withstand the aggressive conditions in the marine environment.

  • – UV resistant to withstand long term outdoor conditions
  • – Low friction characteristics making it easier pull up or down
  • – Low moisture pick up meaning it won’t expand like less durable plastic zippers
  • – High impact strength
  • – Maintains shape over long period – the zipper stays where you put it and won’t creep down over time.
  • – Low Temperature resistant – it won’t become brittle and crack in the cold

Snaps – Manufactured with marine grade stainless steel, our fierce snaps are constructed with a longer post for maximum holding power ensuring they stay put when closed, even in high winds. This special grade stainless steel will not rust or corrode with exposer to salt water.

Suspenders – Our suspenders are manufactured out of high-quality elastic to ensure they can hold the weight of heavy rainwear with ease, with the right amount of stretch to move with you as you work. Featuring a Delrin high-quality snap buckle attachment to keep them in place, these suspenders are impact and abrasion resistant and will not snap or break at low temperatures.

Endurance

The Endurance jacket and bib are constructed using a tried and proven cotton/polyester woven substrate that provides unique comfort and durability.

The cotton provides a softer feel against your skin while the polyester brings endurance with increased tear strength over cotton-only materials.

This woven substrate provides a robust feel that can withstand the harshest conditions the Atlantic Canadian Sea can throw at you, without collapsing in the wind. Treated with an anti-bacterial finish to reduce mold and bacteria build up.

SEE SUIT SPECS>>>

Explorer

The Explorer jacket and bib are constructed using top tier coated manufacturing techniques on a polyester woven substrate, offering the perfect balance between durability and comfort. With a PVC coating, this unique ergonomic fabric offers the flexibility and comfort of synthetic leather while maintaining increased strength, durability, and tear resistance.

Experience workwear that moves and stretches with you, so you are using your energy to get the job done faster, not fighting your stiff or restrictive clothing. Featuring fluorescent colors activated by UV light, blended with contrasting colors to improve visibility in low light.

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Evolution

As technology and design come together, our Evolution jacket and bib bring multiple fabrics together with the latest in coating technologies and construction to offer superior protection and comfort, fit for even the most severe conditions.

The Evolution jacket and bib feature a second panel of tightly knit substrate in high wear areas offering increased abrasion resistance and 10X the tear strength, while maintaining a single layer in the back, upper arms, and torso to ensure flexibility and comfort.

Inner velcro cuffs on the Evolution jacket will keep water out while closed and ventilate humid air out when open. Never let the weather slow you down with the unique barrel tub style Evolution hood that increases peripheral vision, and uses a inner hood draw cord that won’t flap against your face in the wind.

SEE SUIT SPECS>>>

See Reward Options click here

*All Rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. To redeem for Travel and/or Merchandise Rewards, you must have accumulated sufficient AIR MILES reward miles in your Dream Balance. Some restrictions may apply. Quantities may be limited. Collectors must pay taxes, fuel surcharges and other applicable charges and fees on air, hotel and car rental Rewards. Travel Rewards may be subject to a minimum advance booking and availability from participating Suppliers. No cancellations, exchange or refunds for tickets, certificates or merchandise once booked or ordered. For complete details, visit airmiles.ca or call the AIR MILES Customer Care Centre at 1-888-AIR MILES (in Toronto (416) 226-5171)

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